Content & Benefits
The workshop will encompass two related parts of about 2 hours each (i.e., 4 academic hours for the whole workshop).
In part one, covering about 2 academic hours, Prof. Dr. Michael Bosnjak will give an introduction into the methodological foundations of web-based surveys. Topics will include issues of coverage, sampling, nonresponse and measurement applied web-based survey contexts.
Special attention will be devoted to methods and procedures to increase response rates, to visual design effects and to the relevant sources to continue self-directed learning about web-survey design and implementation.
In part two, encompassing about 2 academic hours, Unipark and its tool EFS Survey, which covers the whole process of data collection, monitoring of survey fielding, data processing and analysis of findings will be presented. Afterwards, participants will be introduced into how to implement a web-based survey on their own using the Unipark platform.
Topics include: Setting up and implementing a questionnaire, usage of complex design features such as filtering/branching, randomization, changing design and layouts, inviting participants, data exporting possibilities, and using online statistics.
Participants will get introduced into the theoretical foundations of web-based data collection methods, will become familiar with implementing web survey instruments, and will therefore be prepared to conduct web-based studies on their own.
